WSI Online Guru, Belfast, Northern Ireland 028 9050 1800

Social Media has spread like a virus across the web with many arguing for and against it’s presence and influence. The high cost of any virus is lost time, the majority of which is spent fighting with the symptoms rather than the cause. The symptoms of social media have been presence building, number counting and streamlining into a practical, return-producing form of communication. Online tools abound, each pursuing their own areas of analysis. You can’t go online (or off for that matter)... (more...)

UK and IRL Social Media Stats               Ireland has the 2nd highest LinkedIn penetration in the world…  Read More →

Google New Algorithm   A recent change to the Google Algorithm is making uptodate news and unique content more valuable. The push by Google will directly impact both lazy sites as well as those automated sites which pull information automatically from other sites and purport it to be their own. It will however reward sites which are being properly maintained and cultivated with fresh new content. We liken it to nurturing a plant. Yes, you can plant the seed and come back in 6 months and see... (more...)

Obama Says So Long SOPA, Killing Controversial Internet Piracy Legislation – Forbes.  Read More →

So, there has been a bit of discussion about QR Codes recently… As in, What are they?  Who is using them?  What can you use them for? Do they get results?  and Are they just a fad? I’m becomming a bit of a fan of them mainly because they are a very simple and effective. Simple to create and deploy and from the users point of view they are a very efficient means of getting to a specific page without thinking too much. Link to our other web site with an annoying and very long URL www.wsitopinternetmarketing.co.uk For... (more...)

The EU Cookie law as it is now known has made over 90% of websites illegal. So, what is it?  how does it affect you? and most importantly, what should you as a web site owner do about it? The new privacy law came into effect in May 2011, but a grace period of 12 months was given for organisations to take effective measures. The law is intended to help protect people’s privacy by restricting the use of ‘cookies’ without explicit consent of users. But what are ‘cookies’... (more...)

  Search Engine Optimisation (SEO) is considered essential for promoting businesses on search engines.  More recently there is a move to more localised optimisation as Google and other search engines hone their skills in providing the searcher with more relevant results.  However many of the techniques practised by some can be considered Spam however, does Google consider all SEO activity SPAM? Matt Cutts one of Google’s elite development gurus has answered the question.  In the video... (more...)

  It appears that google are shifting the goal posts on who can use or even see some Analytics Keyword Data to encourage advertisers to use Adwords by means of encrypted searches for logged in users. Ok, that was a bit of a mouth ful, but it works like this. If you are logged into your Google Account your searches on the Google Search Engine are now encrypted. The results of these searches will not be made available to the casual user of keyword tools such as Google’s own Keyword tool. ... (more...)

If you want to see some innovative use of Social Media… Check this link out… IKEA have created a YouTube App which accesses users Facebook profile to provide you with purchase suggestions……. Brilliant. Check out the full story here… http://www.brandchannel.com/home/post/2011/10/18/Ikea-UK-App-Uses-Your-Facebook-to-Build-Your-Happy-Bedroom.aspx  Read More →

  A recent survey of smart phone users asked which function they cannot live without.  Amazingly, making phone calls ranked only 4th with 7.8% of respondents. The primary function was Texting at 21.6% followed in second by Internet at 16.7% the study by Prosper Mobile Insights revealed. Mobile Internet Ranks 2nd for Smart Phone Users This remarkable result highlights the rise in Internet use on hand held devices and provides more evidence that savvy businesses need to insure their online presence... (more...)